Off the Plan/Project Marketing

As new townhouse and apartment sales are back on the rise due to established homes being unaffordable, marketing properties that are ‘off the plan’ require a different approach and pitch compared to established ones.

For example, buying off the plan can be more affordable and flexible, provide capital growth before settlement and buyers can maximise tax benefits and schemes. And if they get in early, they can potentially customise floor plans and finishes.

At Upper East Side, we work closely with our developers to ensure they’re able to attract the best buyers and sell as many properties as possible. We help in developing attractive incentives such as rental returns to and mitigate against unsold stock competing with private resales.